During the day I do a lot of SEO work for several clients. Today was a special day, as I got to fix a 'ton' of 404 errors. As you delete images, pages, or even change the permalink structure of your website, you're bound to end up with a bunch of 404 errors.
This client changed his website structure from:
www.example.com/blog
to
www.blog.example.com
When he did that, he ended up with tons of 404 errors. My video below talks about what a 404 error is and how to fix them. It's pretty simple.
For the ones that aren't fixed easily, you may have to employ 301 redirects. Make sure you either get a Google Webmasters Tools account or a Moz analytics account. Those will help you identify your 404 errors.
Let me know if you have any questions! :)
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