Today I want to dig a little deeper into Facebook advertising and
make a video that shows you how to write ads that convert very well. The most important piece of the ad is the picture - it's what people see first. Then comes the Headline and the body copy.
Watch it here:
Notes from the video:
- For your pictures: use borders, text, and arrows that point to the body copy.
- For your Headlines: flag your ideal customer by addressing them and asking a question
- For your body copy: make sure you're promising them something. Use this exercise:
"If you click, I promise to give you _____."
