How To Write Facebook Ads That Convert Very Well

Today I want to dig a little deeper into Facebook advertising and make a video that shows you how to write ads that convert very well. The most important piece of the ad is the picture - it's what people see first. Then comes the Headline and the body copy.

Watch it here:
Notes from the video:

1. For your pictures: use borders, text, and arrows that point to the body copy.
2. For your Headlines: flag your ideal customer by addressing them and asking a question
3. For your body copy: make sure you're promising them something. Use this exercise:

"If you click, I promise to give you _____."

Q and A with Adam - How to come up with new ideas to discuss everyday

Almost 20  days ago I decided to breakthrough and start kicking some serious butt! I got inspired to do a 90 day video challenge, where I'll make a video everyday for 90 days. Today I just shot video 19.

In this video I do some Q and A with Adam. Today's question comes from my good friend Veronica. She asks, "How do you come up with new ideas to share everyday?".

Here is the video:
 Do you have a question to ask me? I may feature you in my next Q and A with Adam.  :)

[Video Included] Take Care of Your 404 Errors

During the day I do a lot of SEO work for several clients. Today was a special day, as I got to fix a 'ton' of 404 errors. As you delete images, pages, or even change the permalink structure of your website, you're bound to end up with a bunch of 404 errors.

This client changed his website structure from:

www.example.com/blog

to

www.blog.example.com

When he did that, he ended up with tons of 404 errors. My video below talks about what a 404 error is and how to fix them. It's pretty simple.



For the ones that aren't fixed easily, you may have to employ 301 redirects. Make sure you either get a Google Webmasters Tools account or a Moz analytics account. Those will help you identify your 404 errors.

Let me know if you have any questions! :)

How To Boost Your Website Traffic [3 Simple Steps]

Every month, many webmasters actually ask the search engines this question, "How to boost my website traffic". My post today seeks to answer this question.

When you're trying to get people to come to your website, you should know that there are really only two options: free or paid. Some people have a marketing budget, while others only have time.
If you have a budget, then you can pay for the traffic; if you can only invest your time, then you'll want to either attract or steal the traffic.

• attracting the traffic
• stealing the traffic
• paying for the traffic

1. Attracting the traffic

For new webmasters this is one of the most difficult things to learn. The principle here is to deliver value. When you deliver value, people follow you, buy from you, etc.

On the contrary, those who struggle to be valuable, also struggle to develop a following, make money, etc.

What are some of the ways you can attract the traffic?

• Blogging
• Creating press releases
• Forum presence
• Facebook groups
• Videos
• Free reports

2. Stealing the traffic

The goal is to leverage or take advantage of what is currently present on other websites. Every site in your industry has a following.

How can I steal traffic from other sites?

• Comment on industry relevant blogs
• Joint Ventures with other webmasters (offer your reports or products as part of their launches)

3. Paying for the traffic

I've always taught that paid marketing is the quickest way to build your business. Just like everything, there's a learning curve. It will take a budget and some trial and error to perfect a paid marketing strategy for your business.

What are some of the paid strategies?

• Google AdWords (PPC or pay per click)
• Facebook PPC
• Media buys (either text or banner ads on other site)
• email marketing (leveraging other people's lists)

Conclusion

Decide whether you will build your business with time and sweat or with a marketing budget. With paid marketing, you'll see the traffic coming in much quicker. Keep in mind that the free strategies take consistent hard work.

If you work on your business daily and focus on income generating activities, it could take up to 90 days to begin seeing the traffic come in. It's important to create a daily action plan to make the most out of the next 90 days. To learn more about my daily action plan, click here.

If you apply my suggestions, you will see a boost in your website traffic. Comment below if you have any questions.

How To Get Customer Reviews

There are two types of SEO: local & non-local. I wish I could think of a better name for the non-local businesses, but I can't at the moment. 

Local businesses use different strategies. The need two things:

• customer reviews
• business listings

In today's post I want to share 6 examples that local businesses in my area have used to get customer reviews. Some are bad, while others are quite good at getting them.

1. Costa Vida

This is one of my favorite Mexican restaurants in Utah. My fiancee and I probably go there once a month. The receipt for your meal tells you that if you call in and take a survey, then you'll get free chips and salsa next time you visit. 

Not only are the chips and salsa amazing, but we also do the survey every time we go. Great move Costa Vida! :)

2. Victoria Secret

I had a little bit of help from my fiancee on this one. I learned that you order something, the receipt says you can save $10 off your next purchase that's over $50 if you call in and take the quick survey. She's used that several times. The only downside, she says, is that the stores don't carry a great selection as compared to what's available online. 

3. Wingers

For years, my buddies and I would fill out the survey to receive 6 free wings with our next purchase.Wingers used to do this and they need to bring it back. 

4. Old Navy 

Old Navy also has the same offer that Victoria Secret has. Save $10 off your next $50 or more purchase.

5. Paradise Bakery & Cafe

I've never actually liked their food, but my fiancee used to work there. She said that you can take the survey to get a free cookie. You have to take the survey while you're in the store. I was surprised to know that not very many people ever did it. 

When I asked my fiancee why this was the case, she said that they never told anyone about it. That right there is the problem. You, local business owners, need to train your staff to make these surveys known to customers.

6. Taco Bell

Every Taco Bell receipt says that you have a chance to win $1,000 if you fill out the survey. This is a terrible way of getting customer reviews. It's like gambling, something for nothing. (Most people lose.) You'll get more reviews if you give an immediate benefit. 

Final Thoughts & Conclusion

Customers are more than willing to fill out a review if they feel like they'll get something worthwhile out of it. Hopefully these examples give you some ideas on what you can do to get more customer reviews. One final thought is that you need to keep the survey short. Ask between 5-10 small and easy to answer questions. 

How Can You Improve Your Search Engine Optimization?

Looking to improve search engine optimization for your website?

You're in the right place. As I mentioned in my last post, SEO is a great strategy to learn. I do admit that it's one of the more difficult strategies to learn. Not only that, but it's also a strategy that requires a lot of elbow grease. I'm just telling you how it is. With great reward comes a great price. You've heard that, right?

What are some areas that you can improve?

• Primary and secondary keywords for the home page
• Blog post keywords
• Services and category pages

1. Keywords for the home page

I recently quit MLM and promoting solutions to network marketers. That meant that I needed to go into the META information and make changes. I had to find a primary keyword for my home page, edit the title, description, and keyword tags.

One of the nice things about a home page is that you don't necessarily need to worry about the competitiveness of the keywords. Reason being, when people find your website, they rarely land on your home page. Make sure you pick a keyword that fits the overarching theme of the site. 

Here's an example: Let's say you sell ear candles and you sell different kinds. A primary keyword would be a generic term like 'ear candles' or 'buy ear candles'.

2. Blog post keywords

I am a big fan of blogging with a purpose. Rather than just blogging about whatever, like a lot of bloggers do,  blogging with a purpose focuses on specific keyword, keywords or keyword phrases.

There are many different ways to find keywords. The most common ones are The Google Keyword Tool and Market Samurai. I use both. My favorite tool is Market Samurai because it makes it really easy to find long tail keywords.

To find out more about long tail keywords, read this post I wrote. 

3. Services and category pages

You can optimize these pages and you should. If you have a service business, then you want to focus on keywords that have a location element to them. An example would be: laundromat Orem Utah.

Continuing with the ear candle example, you can optimize each one of the category pages. Each category page would sell a different kind of ear candle. 

When your optimizing these pages, make sure the keyword is on the page 1-2 times and in the META tags. 

How To Become An Internet Marketer

Searching to learn how to become an internet marketer?

You're in the right place. Allow me to tell you my story of how I became an internet marketer and then I'll teach you exactly what to do to get started.

1. My Story

I'm not ashamed of my past, contrary to what some people would think. For 5 years I pursued my dream of making it rich in MLM or network marketing. (In case you're wondering, I currently don't do this anymore)

My leaders would tell me the same kind of stuff:

• read books
• attend the weekly training meetings
• bring people to the opportunity meetings
• call your friends and family

In 5 years I joined 5 companies and failed miserably. It wasn't until I was in my last company that I decided on a better way. I picked up blogging and the rest has literally been history.

2. Why did I pick up blogging?

I started learning attraction marketing, which is just the opposite of hunting down people. When you're blogging, you're offering your expertise for free. It's what helps draw people to you. 

It works and I was able to draw prospects to my business. You can take this concept and apply it to any business. 

3. How does one become an internet marketer?

Just like I was blogging to get leads and funnel them into my MLM business, you can market whatever you desire. 

The first step is to decide what you want to market. You can market just about anything. One thing you need to know is that it's hard to market something you're not passionate about. Trust me, you can monetize anything. Your passion is what keeps you moving forward during hard times. 

The second step is to create a platform or a blog from which to operate. I've written a great post that can help you decide which platform is for you. Some are free, while others carry an investment. 

The third step is to invest in your education. If you are an RN and I came up to you and asked you the following question: "How long does it take to become an RN and know everything yo know?", what would you tell me? 

There is a learning curve in any field. This is what I do everyday (I'm still investing in my internet marketing education):

• Read 10 pages of a book teaching a particular marketing strategy
• Listen to 15 minutes of audio
• Apply what I learn (usually in the form of content - blog posts or videos)

The fourth step builds on step 3 - specialize in a marketing strategy. Don't fall into the trap of wanting to learn everything; however, it doesn't hurt to read enough to understand the overall picture. Some of the more common strategies to learn are:

• Google PPC
• Social media
• Blogging
• SEO - search engine optimization

The last and final step is to commit to your business for the long haul. If the passion is there, it shouldn't even be an issue. I'm not magical; I don't know how long it will take you to become successful. I'll leave you with one final thought, "If you want something bad enough, you'll go out and fight for it."

Conclusion

Now you know why I became an internet marketer. The 5 steps to becoming an internet marketer too, include: deciding what to market, creating a platform, investing in your education, mastering a strategy for promotion, and sticking it out til you do become successful.

Did I leave anything out? What questions do you have for me?